With the constant advancements in internet commerce, we are seeing an increasing number of firms convert to an online model.
It not only benefits you as a consumer, but it also saves money for the organization because less physical space is required.
Switching to an online e-commerce platform, on the other hand, is easier said than done, especially if you have no prior experience with the process.
You might be able to get away with merely using your own website without any outside aid if your company is large enough, but it is an unrealistic expectation for most firms.
If you want to create a big splash and help your business grow, you should check into an e-commerce platform that can assist you. This leads us to the topic of today’s post: what is Shopify?
What Is Shopify and How Does It Work?
Shopify, in its most basic form, is a platform that allows anyone to create their own online store and sell things.
While we discussed online shopping before, you’d be shocked to learn that Shopify now provides POS for physical locations, as well as the necessary hardware.
While this gives you some information, Shopify offers a lot more to your business and can really help you get things started straight away.
To properly answer the question, “What is Shopify?” We’ll have to delve a little deeper, look at the product as a whole, and show you how it can help your company grow to new heights.
Where Do Businesses Get Started?
Shopify is an excellent place to start a business or start an entrepreneurial enterprise. You may utilize multiple different applications and APIs within Shopify to develop and manage your business.
You also don’t have to be concerned about having a previous business. One of the most appealing features of Shopify is the ability to develop items on the fly, identify a niche, and pursue your objectives.
What Is Shopify’s Business Model?
Now you have the answer to the question, “What is Shopify?” In a nutshell, it’s time to delve a little deeper and learn how they work and how they plan to deliver on their promises.
The first thing to keep in mind is that Shopify is a web-based application. You will be able to effortlessly access your Shopify information no matter where you are or what device you are using.
While any software or API has a learning curve, we found Shopify to be relatively simple to grasp.
There will be some bumps in the road, but in a few weeks, you’ll be the master of your own shop, ready to make changes on the fly if necessary.
Make your website unique
When people think about Shopify, they usually think of a website where they can buy all of their products. Shopify isn’t a marketplace in the same sense that Amazon is, but it will provide you with a wide range of options to pick from.
You may integrate Shopify’s services straight into your website and take advantage of all of their capabilities once you’ve subscribed to their services.
They provide a variety of design templates to choose from that will help your company stand out. These templates were the ideal blend of vibrant and professional in our experience with them.
It’s also worth noting that Shopify will not only assist you in customizing your website but will also host it for you.
If you’re a tiny business and your website takes off and becomes a viral sensation, there’s a limited chance you’ll be prepared to handle the influx of traffic.
Shopify’s servers are designed to manage high loads and are also SSL certified, ensuring the safety of your consumers.
The number of things you can do with your website is astounding, and the fact that you can rely on them to keep it up and running is the cherry on top.
What Happens If I Have Issues?
If you have any issues with your website, whether it’s due to technical difficulties or a design flaw, you’ll have access to a fantastic customer care team that is always happy to assist you.
One of the things we despise about customer service is that they almost always try to push you toward email support. While email support isn’t necessarily terrible, we’ve found that it takes a lot longer to have issues resolved.
Shopify provides phone, email, and live chat assistance, allowing you to obtain the help and support you require.
We were pretty pleased with it after dealing with customer service, and it really improves the whole experience of the service.
What Can Be Purchased?
Now that we know what Shopify is and what you can sell on it, let’s look at what you can sell on it. You can use the service to sell actual things, digital goods, or even a drop-shipping model (more on that later).
If we listed all of the things you could sell on Shopify, you’d be reading pages and pages of products for the next few hours. However, we’ll offer you a quick breakdown to show you how extensive their services are.
Here are a few examples:
Software that is digital
Products for the Beauty Industry
Goods produced by hand
Classes are available online.
As previously stated, this is only scraping the surface of Shopify’s capabilities, and as long as what you’re selling is legal, Shopify will gladly assist you in achieving your objectives.
Now that we know what Shopify is, how it works, and what you can sell on it, let’s take a look at the service’s benefits and drawbacks.
The Benefits of Using Shopify
Affordable Pricing – At its most basic level, Shopify costs around $29 per month, which may appear to be a lot at first, but keep in mind that you’re getting access to a whole new world and selling experience. Ones start at $79 a month and depending on what you want out of them, you can discover even more premium plans. Consider this: rather than spending money on a physical location, you’re investing it in a service that will help your website development.
Ease of Use – As we noted above, there is a learning curve, but it is unlike any other service out there. They ensure that you are not stifled in your pursuits.
Fast and Easy Support – When we had a problem, we were able to contact Shopify via our preferred method of communication and get it resolved quickly. Any business owner would be relieved to learn that a problem might be resolved promptly.
As previously stated, Shopify isn’t all sunshine and roses, and while we were generally pleased with our experience, there were a few areas where we thought they might improve.
The Drawbacks of Using Shopify
Shopify comes with a multitude of various services that you can utilize to assist enhance your business, but most of them are locked behind increasing paywalls. The core software has several fantastic features, but if you want some of the more specialized features, you’ll have to pay for the add-ons.
Transaction Fees – You’ll be charged a 0.5 percent to 2 percent transaction fee on every sale if you don’t use Shopify Payments to charge your clients. This isn’t ideal, especially if you’re already paying for a monthly subscription.
Dropshipping has become a prominent technique of sales in recent years, and Shopify is one of the most popular platforms for this strategy.
There are numerous programs that you can incorporate into your website to make dropshipping even more convenient.
What is the definition of dropshipping? Dropshipping is a sales approach in which the retailer does not keep stock of the items it sells.
When a customer orders a product from their website, it is ordered from the wholesaler and supplied directly to the customer.
What is the appeal of dropshipping? Because you don’t have to own or control any stock, you won’t lose a lot of money if you don’t get any sales. It’s not like your money is rotting away on shelves, waiting for someone to buy something.
It’s also quite simple to get started because you won’t have to bother about reordering products or keeping track of inventory levels.
Shopify’s Ordure and Sprocket make all of this simple, and we strongly advise you to check them out if you’re considering dropshipping.
We didn’t want to answer the question “What is Shopify?” without discussing dropshipping in some way.
How to Maximize Shopify’s Potential
If you pay for a service, it is your responsibility to take advantage of all of its features. We’ve spent a lot of time in this review talking about all of the features and add-ons available.
Following that, you must decide which apps you want and which add-ons you are ready to pay for.
Using their themes and templates on your website is a terrific place to start because it will help you achieve the professional look you want as a store.
They also offer a variety of delivery alternatives, allowing you to pick and choose how you want to deliver your product to your clients.
When it comes to Shopify, there are a few other features that must be addressed, such as mobile management and connectivity with Amazon and eBay.
Overall, there are a variety of ways to link your website with Shopify to help it succeed in the e-commerce world.
You may need to upgrade your Shopify account or pay more for some add-ons, but if you plan on utilizing such services frequently, it is well worth the investment.
If you’re searching for a solution to help your business work and run more smoothly through online sales, Shopify is a great place to start.
At the end of the day, they do provide a 14-day free trial, and you can cancel it at any time if you don’t like it.
With so many extensions and apps available on the platform, we’re confident you’ll discover just what you need to help your e-commerce business.
We believe we have answered your query about “What is Shopify?” and now hope you are investigating how much you may gain from it.
Also, don’t just take our word for it. There are numerous user reviews online praising the platform’s support and usefulness, as well as how it has helped their business develop to new heights. If you want to create an online business or use a dropshipping strategy, Shopify is a good place to start.